Part of my own strategy to build my brand, gain business, and establish myself as an expert in my field is by using my blog to write and interview other experts and companies promoting them while continuing to build and strengthen my own relationships. Last Friday was no exception. Through a simple LinkedIn invitation to connect message, (Yes, LinkedIn) I was able to secure an interview with best selling author, Jeffrey Gitomer. Jeffrey Gitomer is one of my favorite authors and speakers. While his followers and fans are generally sales professionals, I am a firm believer that each and every person works in sales in some form either as a job seeker selling yourself to a company, when dating or meeting your prospective mate (the ultimate sales job), and when making a major life purchase like a car or house. Solid sales, negotiation, networking, and presentation skills are all very important in all three of these scenarios.
Jeffrey’s three hour seminar touched a great deal on how a solid sales marketing and branding plan can impact your success. The bottom line is that people buy from people and those that are ordinary end up in second place. Sitting among the more than 300 in attendance, I was surprised to learn that less than 10% utilized social media tools as part of their sales, branding, and lead generation strategy. While Jeffrey discussed the power of social media and how it can help you engage decision makers as well as hiring managers.
He says, “The challenge is for you to understand is that we are the bailout. The challenge is not just about sales tips and ideas but what you do that’s pretty ordinary.”
Jeffrey encourages everyone to take control of their bailout and suggested that we can accomplish this in the following ways:
- Get a creative voice mail. Be different from everyone else. Humor is an excellent tool to define who you are and differentiate yourself from the rest.
- Schedule a three way lunch. If someone you want to meet is giving you the run-around, invite someone you know that they need to know with you to lunch. Call your contact & invite them again. You will build instant rapport and credibility with both parties.
- Be the Best. Don’t settle for ordinary. When you are the best at what you do, everything else shows up.
- Business cards matter. Find creative ways to keep people talking. Your business card is a representation of yourself. How do you want people to remember you?
- Get a flip. Video testimonial and video references are extremely powerful on your blog or website lending you instant credibility. Use a flip to interview experts and promote them on your blog or website building solid rapport and relationships not only with the interviewee but also your blog audience.
Check out my video interview with Jeffrey Gitomer below and don’t forget to visit his website at JeffreyGitomer.com. A special thanks to the Journal Record.
Photo Credit Gitomer.com & Active Rain.
Hey, thanks so much for posting this original and unique article. I can’t tell you how many times I’ve visited blogs
from Google and they’ve got nothing on them but crappy ads and false information that’s unereliable. I don’t
normally comment on blogs, but I just thought that i’d drop you a line and tell you that I think you’re doing a fantastic job.
Thanks! if you want, you can check out my blog at Stihl Chainsaws and
Husqvarna Chain Saw
Great initiative getting the interview with Gitomer! Love the new website, too!
You’re not just writing an article but also giving some important tips and news,sharing of this is a great idea,I just want to say that people like you is a great contribution to the society.
I started twitter a few weeks ago, since then I’ve begun to love it. When I started I hated Twitter it’s allowed me to network with people in my life alot easier. News and updates happen in right away which makes for a great social communication app.
I really enjoyed this!
i easily enjoy your own posting way, very attractive.
don’t quit and keep penning in all honesty , because it just nicely to read it,
impatient to find out even more of your current web content, have a great day!
You know, I have to tell you, I genuinely savour this website and the useful insight. I find it to be refreshful and very informative. I wish there were more blogs like it. Anyway, I finally decided to write a comment on
Job Search Bailout–An Interview with Jeffrey Gitomer | Blogging4Jobs – I just wanna tell you that you did a nice job on this. Cheers mate!
Damn, awesome website. I actually came across this on Ask Jeeves, and I am really happy I did. I will definately be returning here more often. Wish I could add to the conversation and bring a bit more to the table, but am just absorbing as much info as I can at the moment.
Thank You
Houses for Sale in Drogheda
Damn, cool website. I actually came across this on Ask Jeeves, and I am happy I did. I will definately be returning here more often. Wish I could add to the post and bring a bit more to the table, but am just absorbing as much info as I can at the moment.
Thank You
Property For Sale Ireland
In the beginning just remember it was darked and then someone smiled! try this:
Wear short sleeves! Support your right to bare arms!