The usefulness and ubiquity of social media have made the Internet an unavoidable part of business strategy these days. If you decide dive into social networking as a company, you are going to open eyes across your office, especially if you have had the web on lockdown.

That’s where a healthy and well-thought social media policy comes in.

Diving into the deep end of social media strategy means learning how to swim as a company. That involves so many factors that don’t come with easy answers.

You want to set the right guidelines for everyone in your organization engages with the web, which means the conversation will extend out of the HR office, into the world of marketing, public relations, legal and customer service.

And the conversations won’t just be about setting up a Twitter account or accessing Facebook, but will involve productivity, privacy, conversations with customers and so much more.

Can you Google “social media policy” and find dozens of them online? Sure. But do you really want to stake your future with the world’s greatest information-gathering machine with a quick case of search-and-replace?

That’s why, instead of opening the doors for a session of Social Media 101, I pitched my firm on the idea of a seminar with a much narrower approach – just social media policy.

Is it insurance for making sure that your company is putting its best face forward (and not whatever and whoever may be on Facebook)? Sure, but once the conversation about using the web in all of its facets begins, it will bring a change in mindset and orientation.

That’s just some of what we’ll be talking about on Nov. 10 in Oklahoma City and Nov. 17 in Tulsa.

For information, go to Schnake Turnbo Frank Public Relations’ web site – www.stfpr.com – and check out the info.

Need to know anything else? Follow me on Twitter at @mkokc.

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