“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” – Michael Eisner, CEO, Disney What Mr. Eisner is saying is that the small things matter when it comes to your organization’s brand. Every interaction impacts the perception participants have of your [...]
Friday, February 6, 2009
Slideshare is a great way to showcase your creative talents and build your online brand and presence. Take a look at the slideshare I created below based on my recent post titled, “7 Ways to Network on a Shoestring Budget.” With a little time and creativity, you can market yourself using your slideshare presentation on all [...]
Monday, November 3, 2008
Check out the great article below courtesy of Business Week! Cheers! Jessica ******************** Brand Yourself to Fight the Bad Economy By Marshall Goldsmith My friend Dan Schawbel is a leading voice in the area of personal branding, focusing on helping individuals gain self-confidence, discover their passion, and develop a brand by using social media tools. I invited Dan to discuss how [...]
Wednesday, October 15, 2008
Companies spend millions and billions of dollars developing their BRAND. According to Wikipedia, Brand is defined as a symbolic embodiment of all the information connected to a company,product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols [...]
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Friday, December 11, 2009
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