“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” – Michael Eisner, CEO, Disney What Mr. Eisner is saying is that the small things matter when it comes to your organization’s brand. Every interaction impacts the perception participants have of your [...]
Thursday, December 3, 2009
Your personal brand is an important part of your job search. Reputations can make or break an opportunity for a new position or a new client or contract for your company or business. Some small things to consider when managing your online brand: Set up a Google Alert. These can be set up easily on Google [...]
Sunday, September 13, 2009
For those that take the time to learn and embrace Twitter, it is a great tool to promote your brand, build a wider network, and as a marketing and business tool allowing for companies and consultants to better understand and instantly poll their target customers and market segment. The presentation featured below is one I [...]
Sunday, November 25, 2007
I gave a lot of thought about my chosen topic this week. There are a lot of opinions and ideas out there. It is my hope that you have created your Marketing Plan and are utilizing it. When you’re in the job hunt waiting for that phone to ring, no idea really seems too crazy [...]
Sunday, September 30, 2007
Intigued? Well, yes. The 5 P’s are basic Marketing 101. Flashback to Business College and Marketing class with that smelly professor who wore birks and tyedye. The 5 “P’s” of marketing include: Product – The products or services offered to your customers/clients. Price – The strategies you use with regard to pricing your products or services with the [...]
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Friday, December 11, 2009
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