Blogging is the single best career differentiator for me.  It helps me organize my thoughts and reach a large audience of individuals based on my topic and keyword of choice.  It’s also extremely helpful for search engine optimization and is the an effective way for your name and website to reach the first page of Google.  But before I started using blogging as a way to drive website traffic and reach a targeted audience, I spent a lot of time learning how to craft, write, and articulate my story which I think it so very important.

My blog, Blogging4Jobs started out as a resource for job seekers on why they didn’t get the job.  I was a HR Director and tired of giving my turned down job seekers the canned response of why they didn’t get the job.  I also wanted to find a way to make me stand out from the rest.  You see, I was middle manager HR and the not very patient type.  I wanted to find a way to gain experience and find a way to articulate that experience.  A blog for me seemed to be the best way.  My blog also ended up being a great pipeline to fill positions.  As I provided job seeker resources and tips, word got around that I was also HR and a recruiter, and I would receive unsolicited email resumes almost every day of the week.  By providing resources and information, I built a candidate pipeline by partnering with other recruiters and we developed a way to share candidates allowing us to more quickly fill positions.

So if you are interested in getting started in the world of blogging whether to build a brand, personal development or for your company as a HR services provider, here are some articles, tips, and ideas to get you started:

• Blogging. The Digital Story Tale.

• Blogging, Copywrite, & Plagarism — Part 1.

• The 5 P’s of Blogging.

blog, blogging, how to write a blog, HR blog, HR blogger, human resources blogger