I’ve had the pleasure of working with TweetMyJobs in the past. They are a Twitter job board that use Twitter to post jobs. The video you see includes statistic and information from their 2012 Social Recruiting Survey. I’ve written a lot about Twitter in the past and how to use it in recruiting, business, and HR.
From the TMJ Social Recruiting Survey, I found these statistics particularly intriguing:
- 50% of job seekers still spend most their time searching on traditional job boards
- 29% of job seekers use social media as their primary tool for job searching
- 45% of companies plan to invest more in Social Recruiting in 2012
- 92% of companies use 10% of their recruiting budget on Social Recruiting
Candidates are often customers and these candidates and customers happen to be online looking for jobs, buying products, socializing with friends. Social recruiting in the longer term is about building a relationship just like product marketing. The belief is that when a candidate is ready to look for a job, they’ll remember your brand and the pleasant experience and engagement they had on social media. So they’ll apply or refer a qualified friend, and you’ll make a great hire driving profit and productivity where you work.
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